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Google Analytics

Enterprise Web Analytics Solution


Tiny
Published 04/04/2012 and rated Ratingstars5 5 out of 5 stars
by Shel Gatto
What can you use the app for?

Google Analytics is one of the most popular website monitoring tools available. The application provides a number of valuable statistics to assist website owners. Users can access their dashboard, which provides an overview of current stats through charts and graphs. Site usage, visitor overviews and map overlay to show where visitors are originating from. Users can monitor trends by time periods as well as scorecard summaries. Users can select specific keywords and stats to combine data in a way that is useful for their purposes. Users can also organize report summaries that they can share with others.

Google provides context assistance for users who are uncertain how to use the information. AdWords campaign stats are also included so users can maximize revenue.

Google Analytics screenshot
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What is the history and popularity of the app?

Google Analytics was born out of the Urchin Software Corporation analytic system. The application was introduced to internet users in November of 2005. Google Analytics was so popular that new registration was suspended after only a week due to high demand. Google increased capacity so that registration could be re-opened. The application was updated in April of 2011 and currently remains one of the most discussed and popular free analytics services available.

What are the differences to other apps?

Google Analytics provides users with all the data they could need and many ways to display and share it. The application monitors the user’s website activity for free. Users can discover where visitors are coming from and what they do while they are on the site. The application provides easy to read charts and graphs that make it appealing to users of all skill levels. A user friendly design and flexible reporting are two of the many reasons users praise Google Analytics.

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How does the web app look and feel to use?

Google Analytics appears much like other Google apps. Users will find familiar fonts, colors and a white background. The interface design is excellent for users of all experience levels. New users can easily grasp the meaning of stats and trends when viewing colorful charts and Google’s context information. The application works smoothly and remains simple yet detailed in terms of data displayed. Users can take in a lot of information without feeling overwhelmed.

How does the registration process work?

New users can try Google Analytics by clicking the blue “Sign Up Now” link in the upper, right hand corner of the homepage. The user is taken to the Google account sign in. Those who do not have a Google account can click the red “Sign Up” button in the upper, right hand corner of the page. The registration form requires a current email address, password, country, date of birth and verification code entry. The user is advised that they must check their inbox for an activation message. This must be accessed before signing in.

What does it cost to use the application?

Google Analytics is offered to all users for free. Anyone can try the service at no cost. There are no limitations and all users receive access to the same features and stats. The free price tag makes the application extremely appealing, especially for small businesses and startups with a tight budget. Anyone can manage their website’s statistics in one place. The application can handle a wide range of information and lets users customize the way they take in the data.

Who would you recommend the application to?

Google Analytics can work for anyone with a website to monitor. Website owners and managers can set up an account and start checking stats. The application shows a variety of traffic-related data so ecommerce sites and sites that are not selling anything can benefit. The application is easy to use and those with a Google account can log in without registering a second time.

  • Users can track multiple websites for free
  • Reports can be compiled and customized
  • Trends can be reviewed by time period
  • Analytics reports can be emailed and shared
  • Fast and easy to implement into your website
  • AdWords and eCommerce tools are included


Google Analytics video

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